UODO takes a closer look at marketing in 2026 – the end of fictitious consents?
For years, data-driven marketing has operated according to a simple principle: the larger the contact database, the better. Many companies collected email addresses, phone numbers, and consents "in passing"—in forms, terms and conditions, contests, newsletter signups, or during sales calls. The problem is that some of these consents exist only on paper. Consents are often too […]





