ERLING HAALAND as a trademark: The battle at the EUIPO and the power of personal branding
The protection of an entrepreneur's market identification is one of the foundations of stable business development, and the appearance on the market of an entity infringing trademark rights is an event that requires a legal response, as the unlawful use of someone else's mark affects not only the direct revenues of the right holder, but above all the reputation and consumer trust built over the years.





