Black Friday, also known as "Black Friday," is a single day of the year, or even an entire weekend or week, falling at the end of November, marked by massive sales in stores. Although it's most popular in the United States, it also grows in popularity in Poland every year. However, not everyone realizes that it can often be just a marketing ploy. Therefore, it's worth noting that this year, due to the introduction of the Omnibus Directive, new regulations are already in effect, including price transparency. Therefore, sales should display the lowest prices for a given product (or service) from the last 30 days before the discount.
It doesn't matter whether you shop online or in-store, as this obligation applies to both. It's worth noting, however, that the price in a brick-and-mortar store doesn't have to be the same as the price in an online store, as these prices may differ. Another important issue is paying attention to the unit price, which should also be displayed by the seller. This refers to the price per unit of measurement, e.g., per liter, kilogram, or per item.
On this occasion, the President of the Office of Competition and Consumer Protection (UOKiK) has also prepared a message reminding consumers to, among other things, pay attention to whether the discount is real and whether prices are presented transparently. Compare prices with the lowest price from the last 30 days before the discount, and also remember the right to complain or withdraw from the contract within 14 days when purchasing online. Above all, shop wisely and thoughtfully, giving yourself time to think.
This alert is for informational purposes only and does not constitute legal advice.
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